When contacting the Web112 agency upon request to promote a regional site, the company’s specialists:

• audit the web resource to identify the main problems;
• make up a strategy based on site analysis and player research in the target market;
• make technical optimization. An extremely important stage — the regional promotion of a site containing errors and flaws in the code will be very difficult;
• are engaged in filling the site with unique, high-quality content. Good articles not only allow you to bring an Internet resource to the top, but also increase the confidence of a potential buyer;
• post materials and links on other sites, which improves the position of the main pages.

The cost of promoting a company in one or several regions directly depends on the current problems of the website, the goals to be achieved, and the level of competition in the market.

Features of the regional CEO

When promoting a site, it is imperative to indicate the location of the company and the regional affiliation of the target
resource. To do this, you should add it to various directories and directories. The geo position of the site is determined by the search engine not only on the basis of the information specified during registration in the catalogs. The Yandex and Google engines examine in detail the organization’s contact details page and its position on Yandex maps and Google Maps.

To promote an online store, you need to specify the target region in meta tags and product cards, which increases positions in search results for targeted queries.

If a company needs to promote a site in several regions at once, then SEO specialists and webmasters create the corresponding subdomains. This measure allows you to specify a separate region for each resource and removes technical restrictions that complicate its registration in catalogs.

The set of link weight when promoting domains and subdomains in the regions also has its own specifics. Links from Internet portals leading to the target resource are checked by a geo-location search engine. Therefore, in search engine optimization, such links should be placed on city or regional sites.

Main advantages

The main advantages of regional website promotion in Yandex or Google are:

• lower cost — the level of competition among regional and city Internet resources is much lower. In addition, there are no major aggregators among them that complicate website promotion;
• high positions in search results — regional sites have priority over all-Russian or world ones when it comes to geo-dependent queries;
• quick result — regional and city web resources come to the top earlier than others.

To order a regional website promotion, contact the Web112 agency by filling out an application on the page or by calling. After drawing up the terms of reference and audit of the web resource, our specialists will announce the cost of the work.