Targeted advertising is the promotion of goods and services, as well as the company as a whole, tuned to an audience with given characteristics. Using this tool wisely can increase sales and build brand awareness.

Stages of work

1. We develop a strategy

• We list the strengths and weaknesses of the product
• We formulate goals
• We determine the best promotion channels

2. We work with the target audience (CA)

• We collect target audience using specialized services
• We segment by gender, age, location and other characteristics
• We filter the audience from bots, commercial accounts and other inappropriate users

3. We analyze competitors

• We determine the main competing pages in various social networks
• We analyze the content and dynamics of the publication of publications
• We track the number of audience, engagement and other indicators

4. Setting up campaigns

• Determine the ultimate goals of the campaign (for example, increasing subscribers)
• Working through the list of ad groups

5. Drawing up ad group structures

• We create audiences for advertising based on gender, age, location and others
• Determine the budget
• Setting the display schedule and placement

6. We create ads

• We write marketing texts and headlines tailored to the target audience
• We select images and / or videos
• Create a call to action button

Order targeted advertising on social networks in our agency — get sales growth and increase your brand awareness.